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Monthly Archives: August 2011
A Tale of Two Book Signings (and what I learned from both)
I miss Bob and Betty’s Bitty Bookstore (not its real name), a small, independent bookstore that thrived for years in a nearby college town. With the advent of the mega-bookseller and the Internet, the prime real estate occupied for decades … Continue reading
Posted in Uncategorized
Tagged book marketing, book sales, book signings, books, bookstores, Laurie Boris, novels, reading, readings
4 Comments
I Will NOT Go The F**k to Sleep by Richard Crasta – A Review
I had the pleasure of meeting Richard Crasta years ago at a networking event, and if not for that meeting (because he’s mainly been published in India), I might have lost out on the experience of his clever wordplay and … Continue reading
Why You Should NEVER Trust Your Spell-Checker
It’s all Maria Mariana’s fault. She was one in a group of six linguists from Georgetown University who, back in the 70s, first developed an automated way to check spelling and grammar on word processing programs for IBM. Perhaps, though, … Continue reading
Posted in Uncategorized
Tagged business, editing, formatting, grammar, Laurie Boris, proofreaders, proofreading, spell checkers, writing
3 Comments
The Fonts of Our Lives
Have you noticed a subtle shift in the use of typography in supermarkets lately? Probably not, because, like most people, you’re more concerned about what’s in the box rather than what’s on the box. Or, unlike me, you have not … Continue reading
Posted in Uncategorized
Tagged culture, design, fonts, food, graphic design, humor, Laurie Boris, lifestyle, marketing, package design, sans serif, supermarkets
1 Comment







