On Indies Unlimited: Food for thought by Melissa Bowersock about her experience with being edited (or not, actually) by traditional publishers versus the editorial control she has as an indie author.
Although for most authors, I recommend hiring a professional editor, at the minimum, get your manuscript in front of beta readers who can give you honest, thorough critiques and fresh eyes to catch errors. As Martin Crosbie has frequently written in his posts and in his book, How I Sold 30,000 eBooks on Amazon’s Kindle: An Easy-To-Follow Self-Publishing Guidebook, we indie authors have a larger target on our backs than traditionally published authors. Therefore it’s up to us to ensure that we’re producing the best quality product that we can.
Your thoughts, as always, are welcome.