Sometimes, the hardest part of change is admitting that you need some.
Okay, here I go (deep breath): some things about the way I’ve been marketing my books are not working. So I’m taking it one step at a time, looking at my book descriptions, keywords, categories, all those bits and bobs self-publishing authors have to learn about to help us become more visible to readers.
The first step in my evil plan to achieve world domination (or just, you know, sell a book or two) is to re-evaluate some of my covers. A lot of publishers refresh their books’ covers over time, as styles change, and I plan to do some of that. But this one cried out to me right away.
I liked the idea for the original cover for Catering Girl at first. But I think it might have been too high-concept for the story. The intention was for it to be a representation of the Hollywood Walk of Fame, except with the substitution of the coffee cup for the little movie camera: the award goes to…the catering girl.
Crickets. Major crickets. Crickets with jazz hands.
In retrospect, I think the intention might have been good, but the overall execution was confusing. The granite texture says serious and even funereal. The frothy, piped-icing look of the title font says “cute bake-shop cozy mystery.” The story is neither of those things. I think I was trying to lighten the tone of a graphic I had fallen much too far in love with, and send a message that “although this story has some substance, it’s also fun!”
Together, it said, “Uh, no.”
I’ve been meaning to revise the cover for a while, hunting for images in my spare time. Everything looked too light and fluffy—poolside girlfriends, umbrella drinks on pristine glass tables. Then I found this lovely number. Something about it said “Frankie” to me right away. It said “snarky and just a little dark, and how does she do that without spilling her drink?” So, I think it’s a better fit and will hopefully select the right readers.
Onward and upward, as they say.